Catalog, as we are all aware, is a popular form of printed matter containing information about products. It is a comprehensive list of the merchandise produced and marketed by a particular manufacturer or dealer. However, in the digital world, we call the electronic version of this printed matter “Digital Catalog” or “e-catalog”. It is an electronic interactive catalog that contains information about products in the form of videos, audios, images and text. Digital catalogs are created using digital catalog software and distributed through various channels such as websites, email campaigns, mobile applications etc.
Digital catalog software for businesses
There is a large amount of competition in today’s market. Consumers have an abundance of options when it comes to choosing where to shop and what products to purchase. With so many options available, consumers have come to expect a large amount of information about each product that they buy. They want to be able to know everything about it before they make a purchase decision. This means that businesses need to provide more information so that consumers are confident in their purchases.
A digital catalog is a digital collection of products and services provided by a company. It is an online version of the printed catalog that customers can use to browse and purchase products and services from you, your store or your company. It allows the customer to browse through all the products, view product details, select quantity and size details, add the product to their shopping cart and checkout using a payment gateway.
Digital catalogs go beyond traditional paper catalogs by offering interactive and engaging elements such as video and audio recordings, as well as other multimedia features like links, images, and animations. The combination of these features allows businesses to provide a more immersive experience for the consumer while still conveying product information efficiently and effectively. This helps the consumer make an informed purchase decision quickly and easily without having to visit the store or spend hours researching online.
Digital catalogs are a great way to improve the sales of your business as they enable you to easily share your products with your customers, even if they are in a different country or city. Digital catalog software also allows your customers to easily share the products with their friends via email or social media channels such as Facebook and Twitter.
The key benefits of having a digital catalog for your business are as follows:
Easily shareable – With a digital catalog you can reach more people by simply sharing it with them via email or social media channels such as Facebook and Twitter.
Viewable on mobile devices – Your customers can view your online catalog on their smartphones, tablets or laptops. They can also share the link to your digital catalog with their friends via email or social media channels such as Facebook and Twitter.
Easy to update – It is easy to update your online catalog in case you have added new products to your inventory.
Basic features of a digital catalog
Product description – A description has what you sell with maximum details such as size, color, quantity etc. that will help your users to make a better decision. Use attractive headlines to highlight any special offer running on your product line. You can also include some user reviews and testimonials to strengthen trust in your brand. Product image – Nothing attracts customers more than good quality images of products you sell along with all necessary details such as size, color etc. The online customer sees the product images from all angles and dwells in the experience that helps him to make an informed decision.