In the present, you will find a digital publishing platform that can help you with the creation of next generation HTML5 and native tablet magazines, newspapers, and catalogs. The platform is perfect for publishers who want to take their publications online with a single solution. As well as includes everything needed to create, edit, publish and distribute digital content.
You can easily create a consistent brand experience across all devices by using a reputed platform. You can publish your content as interactive HTML5 in order to ensure optimal viewing experiences on each device type.
The feature-rich publishing platform enables users to create stunning magazines, newspapers, catalogs, and more from scratch without any coding skills required. With the intuitive interface, you can add images, videos, audio files, hyperlinks, and other interactive elements to your pages to create engaging publications that will wow both readers and advertisers.
A digital publishing platform is designed for desktop computers running Mac OS X or Windows but also works on mobile devices like iPhones and iPads that allow you to work on projects anytime and anywhere in order to keep up with schedules even when you are traveling.
Before you can choose the right platform for your business, you need to understand the different types of digital publishing platforms. So, let’s get started!
Digital publishing is the digital production, distribution, and publication of books, magazines, and periodicals. The term digital publishing is often used interchangeably with e-publishing or electronic publishing. But, they are not the same. Whereas e-publishing refers to a specific form of a digital publication (i.e., an ebook), digital publishing encompasses a broad array of content that is created, edited, shared and published online and through mobile devices.
The key characteristics of digital publishing include:
- Digital text and layout
- Digital images or multimedia
- Online or app-based environment
- Real-time feedback from readers
- Mobile accessibility
- Cross browser and cross device compatibility
- Easy to use design tools
- Customized and Consistent Branding
Why do businesses need a digital publishing platform?
The use of mobile devices has been growing at an exponential rate. From 4.3 billion users in 2017, it is expected to reach 4.7 billion by 2020. Moreover, the time spent on these devices is also growing at an impressive rate of 10% per year.
This means that customers are more likely to access information related to your business on their mobile devices than any other medium. This makes having a mobile-friendly website or app for your business even more important than before.
Another factor contributing to the importance of digital content is the change in customer behavior. And how they consume information. Instead of reading long-form content or watching videos, customers prefer shorter and more visually appealing content such as infographics and animated videos. All this means that businesses must adapt to the changing times and not only have a website but one that provides compelling content in different forms such as text, images, and video to keep their customers engaged and attract new ones.